Build Sales Automation
without copy-paste
and .csv

Streamline data-driven sales processes with 300% effectiveness

BUILD YOUR SALES
PROCESS WITHOUT
SPREADSHEET AND
COPY-PASTE

Build your sales process
without spreadsheet
and copy-paste

without

and

and copy-paste

ROCKS & GOLD

Build your sales department without spreadsheet
and copy-paste

Stop doing what doesn't work and get ready for a massive level-up.
Rocks & Gold offers the best practice solution for data-driven outbound Sales Automation.

Our clients' sales teams achieve

60%+

Open rate

10%+

account-based reply rate

25%+

LinkedIn connection rate

10x

Returns
On Investment

60%+

Open rate

10%+

account-based reply rate

20%+

Linkedin connection rate

10x

Returns On Investment

Sales is no longer an 'Uphill Battle'
When SDRs recognize opportunities faster

*Account-Based Sales strategy is designed to coordinate a multi-touch, multi-channel outreach among high-value companies for your business, where you purposefully connect with 3-5 key decision-makers.
Designed to grow your sales performance like a snowball
Correct data about client's pain makes your pitch highly relevant
Identify priorities and focus only on high-dollar tasks
Designed to grow your sales performance like a snowball
Correct data about client's pain makes your pitch highly relevant
Identify priorities and focus only on high-dollar tasks
Rocks & Gold knows
HOW TO AUTOMATE ABS
with lowest cost/activity ratio
Rocks & Gold knows HOW TO AUTOMATE ABS with lowest cost/activity ratio

Ultimate 2020 Sales-tech Essentials

Real-time Data signals

Data isn't only about contact details needed for the outreach. Data-driven processes imply offering your solution when the client needs it the most.

  • Find opportunity windows missed in CRM and reactivate existing deals
  • Events and
    recent fundraising
  • Skills-hirings triggers
  • New technographics

CRM without copy-paste

CRM is a central body of the process and must be directly integrated with other elements to speak truth at any given time. CRM must seamlessly accumulate all historical events and communication with the account.

  • Zero Copy-Paste approach in daily operations
  • Automation of repetitive tasks
  • Sales process documentation and full activities tracking

Playbook to scale results

Sales Playbook is a framework designed to capture best-practice performance and quickly leverage it among other members of a team.

  • Step-by-step outreach guidelines at any stage of the deal
  • Assessment and prioritization plays for targeted accounts and personas
  • Reply and objection handling to win deals

Full-cycle Inbound Automation

Connect inbound channels with sales team using seamless CRM integration. Whether it's a form request, website visit or chatbot inquiry - all information will be recorded into profile and sales tasks will be automatically created.

  • Gather and store data from all inbound channels in CRM automatically
  • Reduce manual processes, and work without copy-paste and spreadsheets
  • Align Inbound and Outbound strategies for maximum effectiveness

Email automation

Email still remains to be the main communication channel that above 80% decision-makers prefer, but landing the message to the Inbox isn't easy.

  • Configured email server for higher inbox placement
  • Review and fix your outbound email copy to avoid the spam filters
  • Make liquid templates so your messages are always personal, contextual, and fresh

Go-to LinkedIn strategy

Linkedin is a powerful platform that (with the correct usage) will double your sales efforts and bring predictable results to your business dev.

  • Automate data collection process to create highly personalized connect requests
  • Put LinkedIn outreach on auto-pilot at max. capacity without risks of being frozen
  • Grow your network while connecting with key decision makers of targeted accounts

Dashboards & real-time reports

Nothing can be assessed if it can’t be measured. To achieve real progress, different elements must be continuously A/B tested to detect & fix roadblocks.

  • Get a full picture of your CRM activities and sales process effectiveness
  • Set up clear metrics for daily sales operations and track SDRs' input
  • Control your email and LinkedIn results and adjust tactics/strategies in a timely manner
HOW IT WORKS

Operational Excellence

ABS OPEX reduces manual work to zero and equips SDRs with information required to successfully push the deal forward at any stage.
YOUR TEAM

Roles &  Responsibilities

Every organization has a unique structure and its important to assign roles and outline what responsibilities every team member has:

1. Research

Define target accounts

2. Final Assessment

Research Personas info & Contact info

3. Outreach

Create Sequences & Strategy

4. Analytics

Qualify as a potential buyer
Start Buyers Journey &
Sales Process

1. Research

Define target accounts

2. Final Assessment

Research Personas & Contact info

3. Outreach

Create Sequences & Strategy

4. Analytics

Qualify as a potential buyer
Start Buyers Journey &
Sales Process

WHAT YOU GET

Professional Services

At Rocks & Gold we facilitate client's sales transformation and provide them with expertise that is needed the most to unlock full sales potential

ABS Implementation

Setup and integrate all elements of sales automation toolkit
  • Data Sources Configuration & Custom Setup
  • CRM Configuration
  • Initial Workflow Setup
  • User and Manager Training

Technical Audit

Reduce risks of spam blocking and domain reputation damage
  • Email Server Health Review and Improvements
  • CRM Audit Implementation, Rules, Workflows
  • Integrations & Sales/MarTech stack Optimization

Content Audit

Make your automated messages highly contextual and persuasive for clients
  • Industry Best Practices (Content Highly Optimized for Email Inbox Placement, Subject Lins for high Open Rates)
  • Content Matrix Development
  • Persona Matrix Development
  • Sequence Automated Messaging Setup and Implementation

ABS Implementation

Setup and integrate all elements of sales automation toolkit
  • Data Sources Configuration & Custom Setup
  • CRM Configuration
  • Initial Workflow Setup
  • User and Manager Training

Sales Process Optimization

Achieve lowest cost/activity ratio with automation rools book
  • End-To-End Workflow Review and Enhancement
  • Workflow deep research and mapping
  • Playbooks Setup
  • CRM/Data Integrations Research and Update

Content Audit

Make your automated messages highly contextual and persuasive for clients
  • Industry Best Practices (Content Highly Optimized for Email Inbox Placement, Subject Lins for high Open Rates)
  • Content Matrix Development
  • Persona Matrix Development
  • Sequence Automated Messaging Setup and Implementation

Technical Audit

Reduce risks of spam blocking and domain reputation damage
  • Email Server Health Review and Improvements
  • CRM Audit Implementation, Rules, Workflows
  • Integrations & Sales/MarTech stack Optimization

Sales Services Outsource

Delegate your sales process to professionals
  • Target Lead List Building
  • Email Outreach
  • LinkedIn Outreach
  • Sequence Audit/Analytics
  • Outreach Best Practices Implementation

Consulting and Training

level-up your team's skiillset or onboard new people to be sales rockstars
  • Data Sources Configuration & Custom Setup
  • CRM Configuration
  • Initial Workflow Setup
  • User and Manager Training

Sales Process Optimization

Achieve lowest cost/activity ratio with automation rools book
  • End-To-End Workflow Review and Enhancement
  • Workflow deep research and mapping
  • Playbooks Setup
  • CRM/Data Integrations Research and Update

Sales Services Outsource

Delegate your sales process to professionals
  • Target Lead List Building
  • Email Outreach
  • LinkedIn Outreach
  • Sequence Audit/Analytics
  • Outreach Best Practices Implementation

Consulting and Training

level-up your team's skiillset or onboard new people to be sales rockstars
  • Data Sources Configuration & Custom Setup
  • CRM Configuration
  • Initial Workflow Setup
  • User and Manager Training
book a call
CUSTOMERS

Join our family

Rocks & Gold is driven by our clients' success and the progress they make leveraging our expertise.
Clean, carefully crafted and flexible account-based sales process is just the beginning of our friendship.

Cooperation model v1

1

Define suitable method of lead generation for you

2

Setup all components for Sales Automation

3

Setup Outbound strategy
(ICP profile, content marketing, liquid templates, analytics & performance dashboard)

4

Run outbound sales campaign by R&G to generate first leads/deals during the first 3 months

Cooperation Model

COOPERATION MODEL

Your success is always the first priority.

R&G growth has been always by-product of our client's results.

1.  Implementation support

We provide your with knowledge, instructions and documentation to setup ABS automation process for your business

2. Sales  Automation Outsource

We run outbound sales campaigns on your behalf to generate leads/deals for Account Excutives

3. Consulting

We design and implement stand-alone custom ABS process, becoming your team for 3 months

4. Training

We train your team with new skills or onboard new members to be your high-class in-house team.
COOPERATION MODELS

Cooperation Model

R&G growth has been always by-product of our client's results.

Implementation support

We provide your with knowledge, instructions and documentation to setup ABS automation process for your business

Sales  Automation Outsource

We run outbound sales campaigns on your behalf to generate leads/deals for Account Excutives

Consulting

We design and implement stand-alone custom ABS process, becoming your team for 3 months

Training

We train your team with new skills or onboard new members to be your high-class in-house team.

Cooperation Model

COOPERATION MODEL

R&G growth has been always by-product of our client's results.

Implementation support

We provide your with knowledge, instructions and documentation to setup ABS automation process for your business

Sales  Automation Outsource

We run outbound sales campaigns on your behalf to generate leads/deals for Account Excutives

Consulting

We design and implement stand-alone custom ABS process, becoming your team for 3 months

Training

We train your team with new skills or onboard new members to be your high-class in-house team.

Implementation support

We provide your with knowledge, instructions and documentation to setup ABS automation process for your business

Sales  Automation Outsource

We run outbound sales campaigns on your behalf to generate leads/deals for Account Excutives

Consulting

We design and implement stand-alone custom ABS process, becoming your team for 3 months

Training

We train your team with new skills or onboard new members to be your high-class in-house team.

How to hire us

Thank you! Your submission has been received!
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Submit the form to organize a discovery call

1

2

Recieve our detailed offer

Synch collaboration roadmap

3

How to hire us

Submit the form to organize a discovery call

1

2

Recieve our detailed offer

Synch collaboration roadmap

3

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AVE; ul. Trakt Lubelski 244; 04-667 Warszawa,
REGON: 366838627; NIP: 9522160196

© 2020 Rocks & Gold
All rights reserved